Social media
Más Q' Pollo
With food, the first decision is visual. The system was built around one rule: the photo leads and the copy stays out of its way.
- Client
- Más Q' Pollo
- Year
- 2025
- Role
- Digital art direction
- Deliverables
- Templates, photo guide
Diagnosis
The feed mixed uneven photography with text-heavy promotions. The product was buried by its own advert.
- Feed audit
- Key formats defined
- Photography diagnosis
Visual system
A photography guide with defined framing and lighting, and templates where copy sits in a fixed zone that never covers the dish.
- Photography and framing guide
- Fixed copy zone
- Promo and menu templates
Operations
Editable templates for feed, story and digital menu, plus a monthly calendar that orders promotions and launches.
- Feed and story templates
- Digital menu
- Monthly promo calendar
Final result
A short selection of the final pieces — not the whole archive.
