Branding
Artgoritmo
Artgoritmo comes from a double idea: art as the outcome, the algorithm as the method. The identity had to hold both readings without falling into tech cliché.
- Client
- Artgoritmo
- Year
- 2025
- Role
- Identity & art direction
- Deliverables
- Guidelines, graphic system
Concept
I started from the contrast between gesture and system: one part of the logotype drawn with a ruler, the other by hand. That tension is the concept.
- Three concept routes explored
- Chosen route: gesture and system
- Naming validated with the client
Graphic system
A modular grid as a permanent graphic device, a two-tone palette, and an image treatment recognisable at a distance.
- Logotype, symbol and variants
- Grid as a graphic device
- Defined image treatment
Application
The identity was tested across digital and print pieces, and in the product interface itself, before closing the guidelines.
- Digital and print pieces
- Coherence with the interface
- Brand guidelines
Final result
A short selection of the final pieces — not the whole archive.