Social media
Molpropca 2013, C.A.
A B2B company publishing without criteria or consistency. I built a format system their team can run without a designer.
- Client
- Molpropca 2013, C.A.
- Year
- 2025
- Role
- Digital art direction
- Deliverables
- Templates and usage guide
Diagnosis
An audit of the existing feed: no hierarchy, no recognisable pattern, and technical information unreadable on mobile.
- Feed and competitor audit
- Recurring formats defined
- Photo and framing rules
Template system
Defined formats for product, technical data, team and announcements — all on the same grid and hierarchy.
- Templates per content type
- Shared grid and styles
- Mobile legibility verified
Operations
I delivered a content calendar, a usage guide and a training session so the in-house team publishes with criteria.
- Content calendar
- Usage guide
- Team training
Final result
A short selection of the final pieces — not the whole archive.
