Branding
Pastoral Juvenil
The challenge: an identity that feels young without losing respect, and that a volunteer team can apply with no design background.
- Client
- Pastoral Juvenil
- Year
- 2025
- Role
- Identity & visual system
- Deliverables
- Guidelines, templates, stationery
The challenge
Every activity was announced in a different style, so nothing read as part of the same group. It needed unity without rigidity.
- Audit of existing pieces
- Tone and visual territory
- Simple rules volunteers can apply
The system
A clear logotype, a short palette and a two-level type hierarchy: enough to cover a poster and an Instagram story alike.
- Logotype and usage variants
- Short, high-contrast palette
- Two-level type hierarchy
Application
I delivered editable templates for the formats the group uses weekly, with a short, visual usage guide.
- Poster and story templates
- Stationery and credentials
- Illustrated usage guide
Final result
A short selection of the final pieces — not the whole archive.