Pastoral Juvenil
BrandingVisual identity for a youth ministry: warm, young, and easy for volunteers to apply.
Zaimar Echenique
Design
thought & made
Graphic and UX/UI designer. I build brand identities and digital products made to last: from concept to artwork, from insight to interface.
- Branding
- UX · UI
- Social media
- Editorial
Selected
work
Artgoritmo
BrandingIdentity for a project at the intersection of art and technology.
Cosecha
UX · UIDigital platform for managing and selling agricultural production.
Artgoritmo
UX · UIProduct design: where the identity becomes an interface.
Molpropca 2013, C.A.
Social mediaSocial content system for an industrial company.
Más Q' Pollo
Social mediaDigital art direction for a restaurant: crave first, inform second.
Oscar Láser Group
Social mediaSocial media content for a medical group with four brands: academy, clinic, aesthetics and scientific society.
Preclinical Study Guide
EditorialAcademic guide: dense technical content, light reading and studying.
Aesthetic Medicine Guide
EditorialTechnical publication with editorial finish: clinical rigour, careful aesthetics.
How
we work together
Four services, one method: understand the problem before decorating it. Every deliverable ships with documentation and editable source files.
-
Branding
Identity built from strategy up: territory, concept, visual system and usage guidelines.
- Naming and territory
- Logotype and variants
- Brand guidelines
-
UX/UI design
Research, information architecture and interface. It ends in a documented system, not a pretty screen.
- Research and testing
- Wireframes and flows
- Design system
-
Social design
Template systems and content direction so your team publishes consistently without depending on me.
- Template system
- Content calendar
- Usage guide
-
Editorial design
Publications, reports and magazines: grid, hierarchy, infographics and press-ready files.
- Grid and layout
- Data infographics
- Press-ready files
About
me
I'm Zaimar Echenique, a graphic and UX/UI designer. I work across two worlds that are really one: the identity that makes a brand recognisable and the interface that makes it usable.
My process starts with questions: who are we talking to, what needs to happen, and how will we measure it. Visual decisions come next — and they come with reasoning. I design systems, not one-off pieces, so the brand keeps working once I'm out of the file.
"Thought and made" isn't a tagline — it's the order I do things in.
What I do
- Identity and brand systems
- UX research and architecture
- Interface design and systems
- Digital art direction
- Editorial design and infographics
Tools
- Figma
- Illustrator
- InDesign
- Photoshop
- After Effects
- Notion
Tell me
what you're building
I reply within 48 hours. Send whatever you have: a brief, a half-baked idea, or just a question.